We are pleased to unveil Goodness, an ambitious project where each bottle tells a story and each bottle sold serves a cause.
Led by Luc Chanut, founder of the Monette agency (dedicated to the worlds of wine, champagne, and spirits), this project offers limited-edition vintages, with all profits donated to an association chosen by the winemaker. It's a way of making wine a lever for transmission, engagement, and sharing.

The birth of a hybrid project

If you're reading this article, you're on Goodness Magazine, a committed editorial platform that explores the world of wine from a supportive, inspiring, and accessible perspective. Aimed at wine lovers, the curious, and professionals seeking authentic stories and meaningful projects, our Magazine aims to highlight the commitments of the wine world, the personalities who shape it, and the supportive and innovative initiatives that make it a more responsible sector.
With Goodness, we don't just sell wine. Our ambition is broader: to create a true community of enthusiasts who want to give more meaning to their purchases.

“Tomorrow”: a first vintage full of hope

To inaugurate his adventure, we unveil "À Demain" , a cuvée signed Alain Tourenne, the "magician winemaker" of Saint-Émilion, from a small clay plot cultivated biodynamically, remarkably located between Valandraud, Fleur Cardinale, Pressac and Faugères. But, behind this wine, there is a cause that resonates deeply with Luc, whose father suffers from amyotrophic lateral sclerosis (ALS), better known as Lou Gehrig's disease.
From this sudden and terrible announcement was born the idea of ​​Goodness: why shouldn't wine also finance beautiful commitments?
All profits from this sale will be donated to ARSLA , an association committed to the fight against Lou Gehrig's disease. In short, ARSLA has donated more than 9 million euros to research into Lou Gehrig's disease, and more than 35,000 patients and their loved ones have benefited from the association's support. A key player, then.

Great sales to come and vintages not to be missed!

Each month, Goodness will highlight an exclusive vintage, available in limited quantities and for a limited time. After “À Demain,” a special vintage produced by Marthe Henry in Meursault, a preview vintage from Champagne Tarlant, and an exceptional box set of three vintages from Château Léoville Poyferré… in short, you get the idea, stay tuned!